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University of Missouri

The Cost of Winning

A new degree program and book teach positive coaching.

Rick McGuire

Rick McGuire photo courtesy of MU Athletics.

When coaches motivate by inflicting misery, children often quit sports. Rick McGuire’s life’s work is to buck this trend. Since retiring as Mizzou’s track coach, the sport psychologist launched a new online master’s program in positive coaching at MU and wrote a book called Winning Kids with Sport! (Championship Productions, 2012). McGuire directs sport psychology for Intercollegiate Athletics and teaches in the College of Education. “Kids meet sport at the coach, who can make or break the experience,” he says. “When coaches win in the life of kids, [it gives] everyone the best chance to gain the win in sport that they all desire.”