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University of Missouri

Teaching Traditions

Former AASB member becomes Central Florida alumni chapter president.

Matt Broffman.

Matt Broffman reinforces the alumni-student connection as president of the CF alumni chapter. Photo courtesy of Matt Broffman.

Matt Sokoloff Broffman is the CEO and publisher of Bungalower, a local news website covering Orlando, Fla., neighborhoods. Instead of giving the weather report or crime coverage, the site covers other happenings in the neighborhoods, such as business openings and closings, new construction, and transportation news.

“It’s all about connecting people to where they live,” says Broffman, BJ ’07, who researched how to make local news sites profitable as a 2012–13 Reynolds Fellow at the Reynolds Journalism Institute. The site, which launched in July 2013, has more than 20,000 monthly readers.

He uses a similar philosophy when it comes to connecting people to MU in his role as president of the Central Florida chapter of the Mizzou Alumni Association. He wants to reignite the youthful enthusiasm students have about college in the more than 635 Mizzou alumni living in the Orlando and central Florida area.

As a student, Broffman was a member of the Alumni Association Student Board, a group of about 70 students who preserve MU traditions, such as the Tiger Walk and Tiger Prowl. “I remember, as a student, experiencing alumni events in St. Louis or Kansas City was really motivating,” he says. “The alumni-student connection is important not just for alumni but also for students. It was awesome to know that I was part of a bigger culture than just what I saw on campus.”

In August 2014, his alumni chapter is hosting a send-off barbecue for incoming freshmen headed to Mizzou.

“I want to create those same experiences I saw in Missouri in Florida.”