Circulation changes for MIZZOU magazine
MIZZOU to be published three times a year, some issues to MAA members only
Since the 1980s, the Mizzou Alumni Association has partnered with MU to send this magazine quarterly to all graduates. As our alumni base has grown to more than 300,000, printing and mailing costs also have risen. For the 2016–17 academic year, we will mail three issues of the magazine, arriving in August, December and April. This issue has been sent to all graduates. Winter and spring issues will go only to Mizzou Alumni Association members.
Before making this change, MAA’s staff and Governing Board considered budget concerns, value for members, practices at peer institutions and other MU communications options. Mizzou offers many media channels so that Tigers can be more informed than ever. These include MAA’s website (Mizzou.com), social media (@MizzouAlumni) and the @Mizzou e-newsletter, in addition to other university channels.
Many alumni have assumed they were MAA members because they received the magazine, perhaps because many universities send magazines only to alumni association members. For decades, Mizzou has been an exception. Today, I invite nonmembers to join MAA to receive future issues of MIZZOU. See the cover wrap and envelope for membership information. I have heard from thousands of you in the past year who want to make Mizzou stronger. I hope you will consider membership as your next step.
Until next time, I look forward to sharing thoughts with you through our new Making Mizzou Stronger blog at www.makingmizzoustronger.com.